Ten lucky children (5 males and 5 females) will win a three-week sleep-away camp experience this summer (called a "Campership") at New Image Camp's Pocono Trails location in Reeders, PA. New Image Camp helps overweight children lose weight and build self-esteem in a fun, nurturing and healthy environment. The retail prize value of a three-week Campership is $3,890.

The New Image Camp Contest is open to children ages 10-17, who are legal residents of the 48 contiguous United States or the District of Columbia.

The Official Contest dates will be from February 1, 2010 - May 25, 2010. Dates of the Campership are from July 27, 2010 - August 18, 2010. Transportation will be provided for each Winner to and from the camp at select drop-off and pick-up locations. All other transportation is the responsibility of the winners.

Entrants will submit an official entry form and a written essay of no more than 500 words, typed and double-spaced, titled "Imagine Me! I'm Up for the Challenge at New Image Camp." The Contest will be judged by a panel of experts based on elements including compelling nature of the story, clarity and creativity. Essay entries must be accompanied by a photograph.

To download Contest Rules and an Official Entry Form, click here.

Entry form must be signed by entrant and his or her parent or legal guardian. No part of the entries will be returned to the sender, and the entries will become the property of New Image Camp.